LG has made an impressive start with the sales performance of their new flagship device. Over the launch weekend, LG G6 witnessed sales of 30,000 units, and the total number of pre-orders has reached 82,000 units thus far. In comparison, the previous model, LG G5, only managed to sell 15,000 units on its launch day. This success can be attributed to LG’s sleek new design and the absence of competition from Samsung’s latest flagship device. Taking advantage of Samsung’s decision to delay the release of Galaxy S8, LG swiftly moved to launch the LG G6 within two weeks of its official announcement. With approximately six weeks between the LG G6 launch and the anticipated arrival of the Samsung Galaxy S8 in the market, LG has a strategic window to boost sales and gain momentum.
Sales Boost: LG G6 Spurs Samsung Galaxy S8 Ad Campaign – Overview
Samsung is gearing up for a competitive response to LG’s strong sales performance with the LG G6. Despite concerns about LG’s impressive sales figures, Samsung remains determined to convey the message that quality products require time and effort. To emphasize this, Samsung has taken an unusual step by initiating its advertising campaign for the Galaxy S8 in South Korea. Through this early promotion, Samsung aims to assure consumers that they have compelling offerings lined up, as the highly-anticipated ‘Next Galaxy’ launch is just weeks away. An industry analyst suggested that…
Samsung’s decision to release a TV advertisement for the Galaxy at this stage seems to be an effort to prevent LG from completely dominating the high-end smartphone market in the country before the Galaxy S8 launch.
Samsung has numerous advantages working in its favor, and loyal Samsung enthusiasts can eagerly anticipate the release of the Galaxy S8 and Galaxy S8+, offering cutting-edge features, the latest processor, and a variety of color choices. The official unveiling of the Galaxy S8 and Galaxy S8+ is scheduled for March 29, with the global launch set for April 21. It will be intriguing to observe the strategies that Samsung employs to emphasize the availability of this alternative option.
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